Medical Sales Coaching

Medical sales coaching for rooms that can’t be recorded.

Your reps stand in theatres and treatment rooms with surgeons, nurses and procurement leads. Nobody records those conversations, so recording-based tools never coached them. Rory does. Reps drill the conversation before they walk in.

Put to work by medical and field teams at

GBUK

Haemonetics

Parkingeye

Rentokil Initial

Send this and we will come back to book 15 minutes. No deck. Rory runs a live drill on your phone while you watch.

Plans from $75 a seat a month. Team pricing in the 15 minutes. Pilot: 10 reps, 2 weeks, one number you pick.

SecondBody uses your details to arrange and follow up this meeting. See our privacy policy.

605,370 hours of practice. 100+ field teams. Not one of those hours in a classroom.

Rory results screen: 9 out of 10 score, framework metrics, top responses and a progress graph

Your best rep’s theatre prep, turned into drills the whole team runs.

Case prep, clinical objections and the procurement conversation, built from your approved content and the reps already hitting number. Rory keeps every drill on-label, so what a clinician hears does not depend on which rep walked in.

There is no ride-along into an operating theatre and no recording of an HCP call. That is why medical reps have never been coached in the room. Rory coaches them before it.

Customer outcomes

Numbers our customers keep quoting back to us.

Medical Equipment Manufacturing

8–10 / 10

Cold-calling assessment scores among GBUK’s consistent users, vs. 6 for intermittent users.

“I don’t want Rory to be agreeable. If somebody says something inherently wrong about a product, I want it to pick up on that. It needs to say you are wrong.”

Black and white headshot of a smiling man in a checked shirt

Mike Brown

Head of Sales Development, GBUK

Facilities Services

415

Total contracts Parkingeye closed in 2025, measured against a 380 target.

“The whole point is habit, isn’t it? 21 days to form a habit. If you’re doing it every day for 15 minutes, you’re going to get better at it.”

Darren Harrington, Senior Commercial Leader, Parkingeye

Darren Harrington

Senior Commercial Leader, Parkingeye

“If you want adoption across international teams, native-language coaching is non-negotiable. Reps need roleplay and feedback in their own language for training to be realistic and effective.”

Joshua Ardron, National Sales Manager, Haemonetics

Joshua Ardron

National Sales Manager, Haemonetics

"Disco calls are insanely good. The one I just had felt completely real. That's huge for our team practicing briefing meetings, spec calls and follow-ups."

Small photo of a smiling man in a cream suit standing in a green field

Matthew Hodgson

Managing Consultant, BMS Performance

The gap shows up in the room.

Built for the corridor, not the classroom

Rory WhatsApp voice call screen, end-to-end encrypted, with mute, speaker and hang-up controls

Surgeon Case Prep Drill

Ramp

Spec Sheet Answers

Drill

Procurement Price Drill

Ramp

Tissue Viability Objection

Ramp

Hospital corridor. Clinic car park. The ten minutes before theatre. Reps practise and debrief in WhatsApp or by voice, in the gap they already have. No laptop, no portal, no evening admin.

On-label by design

Knowledge source list with toggles for a sales call PDF, a Notion source and Rory knowledge notes

Rory only knows what you approve. Your product library, your frameworks, nothing from the open internet. He corrects a rep who gets a spec wrong, refuses clinical questions, and says he does not know rather than inventing an answer.

Live on day one. Connects when you are ready, not before.

Secondbody integrations diagram orbiting Gmail, HubSpot, Salesforce, Slack, Outlook and Teams logos

SecondBody works standalone from day one. Connect your CRM, calendar or drive when you choose, and the briefs and drills pick up real account context.

Straightforward pricing.

Plans from $75 a seat a month. The 15 minutes covers which plan fits your team and exactly what it would cost.

Live on day one

No integrations to start

Runs in WhatsApp

Your reps are in a hospital corridor right now. Rory could be too.

Send the form at the top of this page and watch Rory run a real drill in 15 minutes. No setup, no integrations. If your team can text, they can start this week.

Phone screen showing an end-to-end encrypted voice call with Rory, the AI sales coach

Ready for your security review.

No customer call is ever recorded. Rory only works from the content you approve, and the paperwork your IT team will ask for is already written.

SOC 2 Type II

GDPR compliant

Enterprise SSO

No call recording

12+ languages

Visit the trust centre →

Frequently asked questions

Frequently asked questions

Frequently asked questions

The one your reps actually use before walking into a theatre. SecondBody gives medical device reps an AI coach, Rory, that drills them on real clinical objections in WhatsApp. GBUK, a top-20 NHS supplier, runs it across its field team: consistent users score 8 to 10 on cold-call assessments, versus 6 for intermittent users.

Against an AI that plays the HCP, not against a colleague in a conference room. Rory runs the objections your reps actually hear, scores every attempt against your frameworks, and does it on the phone between calls. No HCP is ever recorded, so nothing touches compliance.

No. Never. Recording a surgeon, an HCP or a patient conversation is illegal or against policy almost everywhere, which locks recording-based tools out of healthcare entirely. SecondBody coaches through practice and debriefs instead, which is exactly why it runs in pharma and medical devices.

Rory only knows what you approve. Your product library, your frameworks, nothing from the open internet. GBUK built its coach to refuse clinical questions and to correct reps who say something wrong about a product. What goes in is audited, so what comes out is defensible.

Faster when their first real meetings stop being the training ground. Reps rehearse the conversations they will face before they face them. GBUK's UK team logged around 2,000 minutes of practice, more than any team in company history, and its managers reclaimed about a week a month.

Nobody rides along into an OR. SecondBody gives managers scored practice runs instead: who drilled, what they scored, where they froze. Coaching happens on evidence from practice, not on a memory of the one visit a manager happened to see.

The one your reps actually use before walking into a theatre. SecondBody gives medical device reps an AI coach, Rory, that drills them on real clinical objections in WhatsApp. GBUK, a top-20 NHS supplier, runs it across its field team: consistent users score 8 to 10 on cold-call assessments, versus 6 for intermittent users.

Against an AI that plays the HCP, not against a colleague in a conference room. Rory runs the objections your reps actually hear, scores every attempt against your frameworks, and does it on the phone between calls. No HCP is ever recorded, so nothing touches compliance.

No. Never. Recording a surgeon, an HCP or a patient conversation is illegal or against policy almost everywhere, which locks recording-based tools out of healthcare entirely. SecondBody coaches through practice and debriefs instead, which is exactly why it runs in pharma and medical devices.

Rory only knows what you approve. Your product library, your frameworks, nothing from the open internet. GBUK built its coach to refuse clinical questions and to correct reps who say something wrong about a product. What goes in is audited, so what comes out is defensible.

Faster when their first real meetings stop being the training ground. Reps rehearse the conversations they will face before they face them. GBUK's UK team logged around 2,000 minutes of practice, more than any team in company history, and its managers reclaimed about a week a month.

Nobody rides along into an OR. SecondBody gives managers scored practice runs instead: who drilled, what they scored, where they froze. Coaching happens on evidence from practice, not on a memory of the one visit a manager happened to see.

The one your reps actually use before walking into a theatre. SecondBody gives medical device reps an AI coach, Rory, that drills them on real clinical objections in WhatsApp. GBUK, a top-20 NHS supplier, runs it across its field team: consistent users score 8 to 10 on cold-call assessments, versus 6 for intermittent users.

Against an AI that plays the HCP, not against a colleague in a conference room. Rory runs the objections your reps actually hear, scores every attempt against your frameworks, and does it on the phone between calls. No HCP is ever recorded, so nothing touches compliance.

No. Never. Recording a surgeon, an HCP or a patient conversation is illegal or against policy almost everywhere, which locks recording-based tools out of healthcare entirely. SecondBody coaches through practice and debriefs instead, which is exactly why it runs in pharma and medical devices.

Rory only knows what you approve. Your product library, your frameworks, nothing from the open internet. GBUK built its coach to refuse clinical questions and to correct reps who say something wrong about a product. What goes in is audited, so what comes out is defensible.

Faster when their first real meetings stop being the training ground. Reps rehearse the conversations they will face before they face them. GBUK's UK team logged around 2,000 minutes of practice, more than any team in company history, and its managers reclaimed about a week a month.

Nobody rides along into an OR. SecondBody gives managers scored practice runs instead: who drilled, what they scored, where they froze. Coaching happens on evidence from practice, not on a memory of the one visit a manager happened to see.

The one your reps actually use before walking into a theatre. SecondBody gives medical device reps an AI coach, Rory, that drills them on real clinical objections in WhatsApp. GBUK, a top-20 NHS supplier, runs it across its field team: consistent users score 8 to 10 on cold-call assessments, versus 6 for intermittent users.

Against an AI that plays the HCP, not against a colleague in a conference room. Rory runs the objections your reps actually hear, scores every attempt against your frameworks, and does it on the phone between calls. No HCP is ever recorded, so nothing touches compliance.

No. Never. Recording a surgeon, an HCP or a patient conversation is illegal or against policy almost everywhere, which locks recording-based tools out of healthcare entirely. SecondBody coaches through practice and debriefs instead, which is exactly why it runs in pharma and medical devices.

Rory only knows what you approve. Your product library, your frameworks, nothing from the open internet. GBUK built its coach to refuse clinical questions and to correct reps who say something wrong about a product. What goes in is audited, so what comes out is defensible.

Faster when their first real meetings stop being the training ground. Reps rehearse the conversations they will face before they face them. GBUK's UK team logged around 2,000 minutes of practice, more than any team in company history, and its managers reclaimed about a week a month.

Nobody rides along into an OR. SecondBody gives managers scored practice runs instead: who drilled, what they scored, where they froze. Coaching happens on evidence from practice, not on a memory of the one visit a manager happened to see.