Meet Rory
Company intelligence you talk to.
With a proper sense of responsibility and a point of view. Rory is the OS for field sales teams, so they do way more: he preps every client meeting, drills the hard conversation and writes the CRM from a voice note in the car. No new app. No call recordings.
100+ field sales teams have put in 605,370+ hours of practice on SecondBody.
What is Rory?
Rory is the agent the field runs on.
A phone, WhatsApp and a CRM: that’s the field rep’s whole stack, and it’s all Rory needs. He preps every meeting, coaches the hard conversation against your own playbook and writes the visit back into the CRM. Managers get the brief without riding along.
Lives where reps work
WhatsApp, phone and browser. Nothing to download.
On-label, every time
Answers only from the material you approve.
No call recordings
Regulated field sales allows zero recordings. Rory never needs one.
01 Before the visit
Preps every client meeting. Pulls priorities at 7am.
The brief lands in WhatsApp before the rep leaves home: who they’re seeing, what stalled last time and the objection that’s coming. Prep drops from an evening to a few minutes in the car park. The rep walks in knowing the room.
See Rory Agent
Brief ready
Visit at 10:30, objection flagged
Roleplay live
Procurement lead, hard mode
02 Practice
Plays the buyer. Pushes back like the real one.
The gatekeeper, the procurement lead, the clinician with four minutes to spare. Reps run the conversation out loud, by voice or text, and Rory objects the way real customers do. Nobody watching. Nobody recording.
See Rory Roleplay
03 Feedback
Scores every run. Names the one thing to fix.
Every practice run gets scored against your own framework, not a generic rubric. The fix lands within minutes. No homework. No waiting a week for a manager to listen back.
Score 8.4 / 10
Next: ask one more question
Team readiness
7 of 9 reps ready this week
04 For managers
Shows the manager who’s ready. Rep by rep.
Rory turns practice into a readiness view. Managers see who is sharp on which conversation, who is stuck and where the whole team is thin. Proof of execution, not course completion. You know in week one, not month three.
See Field Readiness
05 For enablement
Turns the playbook into drills. Same afternoon.
Give Rory a playbook, a price list or your best rep’s answers. Rory Creator turns them into drills, buyer personas and scored programs. Change the standard once and every drill follows.
See Rory Creator
Drill created
Pricing objections, 12 scenarios
CRM updated
Written from a voice note in the car
06 After the visit
Writes the CRM from a voice note in the car.
The rep talks for a minute on the drive out. Rory writes it into the CRM: what was discussed, the objections raised and the commitments made. Then he briefs the manager and picks the next drill from the gaps he heard.
Where Rory lives
A phone. WhatsApp. A CRM. Nothing to install.
That’s the field rep’s whole stack, and it’s all Rory needs. No logins, no LMS. Reps talk to Rory in the five minutes between visits that used to go nowhere. If your team can text, they can start this week.
Machines own the screen. These four own the room.
Rory backs each of them, from the rep in the car park to the person who owns the number.
Field reps
You’re a field rep. Rory runs the hard conversation with you before the visit, so the real one isn’t the first time.
Sales managers
You manage twelve reps across three territories. Rory coaches each one daily, briefs you after every visit and tells you who needs you next.
Enablement teams
You run enablement. Rory turns your playbook into practice reps actually do, and shows you it landed.
Revenue leaders
You own the number. Rory shows you which reps are ready before it shows up in the pipeline.
14 reps. A +7.5% swing. In a market that was down 4%.
That’s Allwyn, the UK National Lottery. Lotteries, parking, medical devices, pest control: different fields, same pattern. The reps who practise with Rory walk in sharper, and the numbers follow.
Read the customer stories
Allwyn
4 in 5
reps at coaching standard within one quarter, up from 1 in 5
ParkingEye
415
contracts closed against a target of 380
GBUK
8–10 / 10
cold-call scores for reps who practise consistently, against 6
Rentokil Terminix
16 hrs
of roleplay per rep in under three weeks, zero days off the road
“Meetings booked and conversion up, even in a traditionally quiet month.”
Darren H., Senior Commercial Manager, ParkingEye
Send the playbook. Reps start this week.
If your reps can text, they’re ready. No integrations to begin with, no app to roll out.
Step 01
Share your material
Your playbook, product sheets and your best reps’ answers.
Step 02
Rory builds the drills
Buyer personas, scenarios and scoring, made from your own content.
Step 03
Reps practise in WhatsApp
Five minutes between visits. No login, no LMS.
Step 04
Managers see readiness
By rep and by conversation, from day one.
Recorders can’t get into the room. Rory’s already in it.
Everyone knows the field is where the money is. Nobody cracked it, because nobody could get in. An LMS stores content nobody opens. Rory is built for the room, and answers only from what you sign off.
Nothing recorded
Your content stays yours
Security
Reps already picked an agent. Rory is the one compliance approves.
ChatGPT is already in reps’ WhatsApp groups, inventing claims no company approved. Rory replaces it: zero call recordings, answers only from the material you approve, every word on-label. That’s why he runs in pharma, medtech and financial services, where recording tools are locked out.
Zero call recordings
Approved content only
SOC 2 compliant
Visit the Trust Center
What teams ask before they roll out.
One agent. Three ways in.
Each part of Rory has its own page. Start with the one closest to your problem.
Rory Roleplay
AI buyers built from your own scenarios, scored against your framework.
Rory Creator
Turn a playbook or price list into scored drills in an afternoon.
Rory Agent
The agent the field runs on, from the 7am brief to the CRM write-back.