Field Seller Assistant
Your field seller assistant in WhatsApp, on the road, between one visit and the next
Field Seller Assistant briefs the rep before the visit, takes a voice-note debrief after, and nudges the deals going quiet. Nothing recorded, nothing typed into a CRM.

415
contracts Parkingeye's team closed in 2025, against a 380 target
4 in 5
Allwyn reps now at silver or gold coaching standard, up from 1 in 5 in a single quarter
33%
over year-to-date target by May, in Parkingeye's top platform-usage division
Your top reps aren’t better because they know more. They’ve had more reps at the hard conversations.

Walk in knowing what happened last time, and why.
Rory pulls the last debrief, the open commitments and the likely objection into a brief the rep reads in the car park in four minutes. Connect your CRM and he reads live account data too; connect nothing and he works from the rep's notes.
The rep leaves a voice note on the drive back. Rory pulls out the objections, the commitments and the next step before the next car park.

05:25

Every visit debriefed. No customer recorded, no form to fill.
The rep talks, Rory listens. A voice note on the drive back becomes the objections heard, the commitments made and the next step, and the manager sees it the same day. The customer is never recorded, which is why this runs in pharma and medical devices.

Voice notes in WhatsApp, in the car, in the gaps the field day already has

Deals going quiet get a nudge, not a manager chase.
Connect your CRM and Rory reads the pipeline: deals at proposed with no activity, follow-ups going stale. He nudges the rep on WhatsApp about the three that matter.
Rentokil Terminix is piloting this now: Rory reads the residential pipeline and calls reps
GBUK connected Dynamics 365 read-only and stalled deals surfaced that week
Managers get the same readout, so the Monday conversation starts on facts
The next visit prepared before the rep has left this one's car park.
Commitments from the debrief become the brief for the return visit, ready.

How National Lottery operator Allwyn turned rep capability into a revenue lever
Customer story

Coach from what happened in the field, not from what reps remember to log in.
Managers stop asking how it went and read it instead. Every debrief and every practice run is scored against your own frameworks, so the weekly readout shows who is stuck, on what, and which drill to send. GBUK managers got back about a week a month.
Debriefs and practice scores in one view per rep, so the coaching hour goes to the right person
Patterns across the team: the objection all hear, the stage they fail at
Your top reps' moves become the drills everyone runs, so the standard is theirs, not generic

Coaching at scale. Nobody recorded.
Field Seller Assistant never records a customer. The rep talks to Rory before and after the visit; the room stays private. Your material never trains another client’s model, and Rory knows only what you approved.
Learn More

One coach from the drill to the visit.
Rory is the coach behind every part of SecondBody, and the road is one of the places he works. The same coach runs the practice drill, answers from your approved material, and reads the pipeline for the deals that need a nudge this week.

































