SecondBody — why we built an AI sales coaching platform for the execution gap

SecondBody — why we built an AI sales coaching platform for the execution gap

SecondBody — why we built an AI sales coaching platform for the execution gap

SecondBody exists because $20 billion a year gets spent on sales training — and 84% of it is forgotten within 90 days. We're here to fix that.

The Problem We Lived

I spent years in sales. Carried quota. Hired and fired SDRS, BDRs, AEs and AMs. Sat through the workshops. Watched the videos. Took the notes. Then walked into a live negotiation and fumbled the same objection I'd "learned" how to handle two weeks earlier. The training wasn't bad — it just disappeared. No one gave me a place to practise before the stakes were real.
I spent years in sales. Carried quota. Hired and fired SDRS, BDRs, AEs and AMs. Sat through the workshops. Watched the videos. Took the notes. Then walked into a live negotiation and fumbled the same objection I'd "learned" how to handle two weeks earlier. The training wasn't bad — it just disappeared. No one gave me a place to practise before the stakes were real.
That's the gap SecondBody closes. Not more content. Not another LMS. A place where reps practise out loud, every day, against AI that pushes back the way real buyers do — so the first time they hear a tough objection isn't on a deal that matters.
That's the gap SecondBody closes. Not more content. Not another LMS. A place where reps practise out loud, every day, against AI that pushes back the way real buyers do — so the first time they hear a tough objection isn't on a deal that matters.

We bet on practice over content.

$20 billion a year is spent on sales training. 84% is forgotten within 90 days. Not because reps don't care — because content without repetition is just noise.

Practice beats content

Reps forget 84% of training within 90 days — not because they're lazy, but because passive learning doesn't stick. SecondBody puts reps through real objection drills, daily. Practice is the product.

01

Voice beats video

Sales is a spoken skill. SecondBody's AI roleplay is voice-first — reps practice out loud, hear themselves handle objections, and build the muscle memory that text-based training never could.

02

Habit beats event

A two-day kickoff changes nothing without daily reinforcement. The average rep needs 7+ repetitions before a new skill becomes instinctive under pressure. SecondBody builds that repetition into the daily workflow — 15 minutes a day, every day. No manager follow-up required. No calendar invite needed. Just reps that show up to their next call sharper than they were yesterday.

03

Sales leaders manage field teams spread across the country. They can't sit in on every call. So they hand reps a phone, trust ten years of experience, and hope the conversations are landing. SecondBody closes that gap — leaders hear how their reps actually respond under pressure, and reps build the muscle memory to handle it before the deal is on the line.

Active adoption rate

0

%

155 field reps, no manager enforcement

Practice responses

Practice

responses

0

+

256 hours of structured training in 5 weeks

Objection handling improvement

+

0

%

measured over 4 weeks

  • Bev White

    Head of Sales - GB South at AG Paving

    We just give people a phone, here's your laptop, you've worked in the industry 10 years, we trust you know how to have these conversations. Now we can actually listen to how they'd respond. It's a game changer.

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  • Saqif Rohman

    Area Business Manager, GBUK Healthcare

    Rorr holds the conversation, asks the right questions, and gives suitable feedback. If we had this for most of our product range it would genuinely help.

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  • Josh Jones

    Head of Business Development

    Enabling people to go and do it on their own is insanely valuable. BDRs need to be ready every single day. SecondBody gives us THE way to warm up, make mistakes, and perfect themselves before they go and make 50 cold calls.

    BG Image
  • Bev White

    Head of Sales - GB South at AG Paving

    We just give people a phone, here's your laptop, you've worked in the industry 10 years, we trust you know how to have these conversations. Now we can actually listen to how they'd respond. It's a game changer.

    BG Image
  • Saqif Rohman

    Area Business Manager, GBUK Healthcare

    Rorr holds the conversation, asks the right questions, and gives suitable feedback. If we had this for most of our product range it would genuinely help.

    BG Image
  • Josh Jones

    Head of Business Development

    Enabling people to go and do it on their own is insanely valuable. BDRs need to be ready every single day. SecondBody gives us THE way to warm up, make mistakes, and perfect themselves before they go and make 50 cold calls.

    BG Image
+51
+51
Star
Star

Used by sales reps & sales leaders

Used by sales reps & sales leaders

Built by people who carried quota.

We didn't build SecondBody in a boardroom. We built it because we've carried quota, missed targets, and sat through training that changed nothing. Every feature exists because we felt the problem first.

Human element

Omid Mael

Co-founder & CEO

Former quota carrier turned founder. Built SecondBody because he wanted to give every rep the practice reps they never had. Based in Paris. Probably on a call with a client right now.

Intelligence layer

Rory

SecondBody's most covnersationlist

Your team's sparring partner. Rory runs voice conversations, scores against SPIN, MEDDIC, Sandler, or whatever methodology you believe in — and never calls in sick.

Always learning / Active instance