Rory Assistant
Every rep’s AI sales assistant and product expert, in WhatsApp
Ask Rory a product question, what changed on an account, or how your best rep handles an objection. He answers from your approved material, by voice or text.
Reps text a colleague, wait on the product team, or guess. The customer stands there while the answer sits in a PDF.
Still looking...
Waiting on product team...
Does the S200 include extended warranty?
Anyone?
Old price list found (2024)
Seen
Last reply: 2 days ago
Rory answers from your approved material in seconds, cites the document, and says so when the question is one for a human.
Does the S200 include extended warranty?
Sales rep · Voice message
Yes. The S200 ships with the 3-year extended warranty as standard. The 5-year cover is an add-on, code W5.
S200 Product Sheet, v4 (2026)
PDF · Updated Jul 22
Rory
Answers between visits.
Rory lives in WhatsApp, so the question gets asked from the car instead of saved for Monday. A voice note on the drive in becomes the spec, the price or the objection handling before the rep walks in. GBUK reps started calling him at half eight, before anyone asked.
Which sizes the new device comes in
Answer
Asked by voice, from the car · Rory
00:00:41
1 week
Back per month (GBUK)
Same answer for every rep, every time.
Rory answers from what you approved and nothing else: the product library, the frameworks, the playbook. GBUK audits what goes in, brochure by brochure, because what goes in is the whole of what comes out.
Medical device product library, approved
3.1 Single-use devices
Device
Sizes
Shelf life
Wound dressing
10 × 10 cm
3 years
Chest drain
12–24 Fr
5 years
Feeding tube
8–14 Fr
3 years
*From the 2026 brochure, approved 12 May by the product team
3.2 Accessories
Accessory
Sizes
Shelf life
Cited source
Answers only from what you approved.
Rory knows your product library, your frameworks and your playbook, and nothing from the open internet. Every answer cites the document it came from, so a rep can check it and a manager can trust it. Nothing generic.
Knows when to hand off to a human
Ask something off-limits and he declines and points you to a person. GBUK built its coach to refuse clinical questions and to correct a rep who is wrong.
Works in WhatsApp. No new app and no integrations.
Day one is a WhatsApp message, by voice or text. Connect your CRM later and Rory reads live account data too; GBUK connected Dynamics 365 read-only from the first conversation. Connect nothing and he still answers.
The coach that answers also runs the drill.
Rory Assistant is one of the jobs Rory does. The same coach runs the practice drill before the visit, takes the voice-note debrief after, and nudges deals going quiet. Ask a question and the answer comes from the same coach.
See Rory Agent
Ask on the drive. Answer before the door.
Three things reps ask Rory in a field day, all in the same WhatsApp thread: the spec they forgot, the objection they dread, the account they are about to walk into.
Your reps are in the field right now. Rory could be too.
Book a demo and watch Rory run a real drill on WhatsApp. No setup, no integrations, no new app to roll out. If your team can text, they can start this week.
