Rory Roleplay

Sales roleplay practice where nobody is watching

Rory plays your buyer. Reps run the hard conversation out loud, get scored against your own frameworks, and go again until it holds. In WhatsApp, by voice.

SecondBody roleplay screen with Rory speaking, a live timer, mic status and Rory's coach bio

100+ field sales teams have put in 605,370+ hours of practice on SecondBody.

100+ field sales teams have put in 605,370+ hours of practice on SecondBody.

415

contracts Parkingeye's team closed in 2025, against a 380 target

4 in 5

Allwyn reps now at silver or gold coaching standard, up from 1 in 5 in a single quarter

33%

over year-to-date target by May, in Parkingeye's top platform-usage division

Your top reps aren’t better because they know more. They’ve had more reps at the hard conversations. Give the rest the same reps.

AI buyers, rebuilt from your own scenarios: the gatekeeper, the facilities manager, the homeowner who flinches at the price. Reps practice objections against them.

Black and white photo of two Rentokil technicians unloading equipment from a branded van

Rentokil Terminix let non-sales managers coach sales — without learning to sell

Customer story

Secondbody microphone check beside Rory's AI coach bio describing a blunt field sales mentor in London
Secondbody microphone check beside Rory's AI coach bio describing a blunt field sales mentor in London
Rory AI coach profile card: sharp, challenging, opinionated, with Socratic style and English US output

An AI buyer that pushes back the way your real customers actually do.

Scenarios, personas and scoring come from your own team. Rentokil Terminix built its homeowner itself because a generic one would not push back like theirs do.

Personas drawn from the buyers your reps actually meet, not a generic one

Difficulty that climbs, so a rep who cleared the bar keeps being stretched

Difficulty that climbs, so a rep who cleared the bar keeps being stretched

Voice or text, in WhatsApp or the browser, in the gaps of a field day

Voice or text, in WhatsApp or the browser, in the gaps of a field day

Scored against your frameworks every run, so a score means the same thing

Scored against your frameworks every run, so a score means the same thing

Feedback lands in minutes, from the transcript rather than memory.

Every run is transcribed and scored against the standard you set. The rep sees what they said next to what good would have sounded like, and can go again.

A score per stage of your methodology, so the gap has a name, not a hunch

What the rep said beside what good would have sounded like, side by side

What the rep said beside what good would have sounded like, side by side

Re-run the same stage until it clears the bar. Parkingeye reps do it daily

Re-run the same stage until it clears the bar. Parkingeye reps do it daily

No recording of any customer. The only voice on the transcript is the rep

No recording of any customer. The only voice on the transcript is the rep

Coaching session review for Karam: Rory's manager note, 9/10 session quality and 75% engagement depth

See who is ready, who is stuck, and on exactly what.

Managers open a transcript instead of asking how it went. Who practiced, who did not, what they scored and which stage they keep failing, all in one view, rep by rep.

Framework adherence table for 13 reps, scoring Listen, Acknowledge, Explore and Respond per person
Samuel AI coach profile card: thought-provoking and direct, with Scottish English and German output

Tune the buyer: how blunt, how patient, how hard they push back.

Set the persona once and Rory holds it: the direct negotiator, the guarded gatekeeper, the homeowner who has already decided this is going to be expensive.

Difficulty from first week to seasoned, so new starters are not thrown in

Personas that stay in character, including the ones that go quiet on you

Personas that stay in character, including the ones that go quiet on you

Reps are told who they are meeting before a session starts, as they asked

Reps are told who they are meeting before a session starts, as they asked

Swap methodology when yours changes. Parkingeye rebuilt its drills mid-year

Swap methodology when yours changes. Parkingeye rebuilt its drills mid-year

Practice at scale. Nobody recorded.

Every Rory Roleplay session is a rehearsal between a rep and an AI. No customer is ever recorded, your material never trains another client’s model, and Rory knows only what you approved. That is why it runs in pharma.

Learn More

Encryption

Encryption

100%

100%

One coach from the drill to the visit.

Rory is the coach behind every part of SecondBody, and roleplay is one of the jobs he does. The same coach briefs the rep before the visit, answers from your approved material during the day, and takes the debrief on the drive back.

Harbourside Parks

Harbourside Parks

↑ 82% drill avg

↑ 82% drill avg

Site

Site

🟦

🟦

Morning Brief

Morning Brief

MSG

MSG

🟥

🟥

Price Pushback D...

Price Pushback D...

RUN

RUN

🟥

🟥

Drive-back Deb...

Drive-back Deb...

MSG

MSG

Northgate Retail Park

Northgate Retail Park

Site

Site

Hold the price with the facilities manager and leave with the site survey booked.

Hold the price with the facilities manager and leave with the site survey booked.

WhatsApp thread with Rory: a practice voice call rated 9/10 with written feedback

Rory works the whole visit.

Rory Assistant

Rory Assistant

Rory Assistant

Rory Roleplay

Rory Roleplay

Rory Roleplay

Field Seller Assistant

Field Seller Assistant

Field Seller Assistant

Questions we get asked most

Practice against an AI buyer built from your own scenarios, scored against your own frameworks. Rory plays the gatekeeper, the facilities manager, the homeowner who flinches at the price. The rep runs the conversation out loud in WhatsApp or the browser, gets a score per stage, and goes again.

No. Never. Reps practice with Rory before the visit and debrief with him after. The customer is never recorded. That is why SecondBody runs in pharma, medical devices and financial services, where recording the room is illegal and recording-based tools are locked out.

Your team, from your best reps' real moves, and it does not need a training department. At Parkingeye the scenarios, personas and scoring were built by a salesperson still carrying a target. At Rentokil Terminix the regional sales manager built the homeowner himself so it would push back the way theirs do.

Against the standard you set, stage by stage. Parkingeye chained its methodology into stages a rep has to pass in order. Score below the bar and the next stage stays locked. Reps re-run the same stage three or four times to clear it, which is the point.

More than a classroom could hold. Rentokil Terminix reps recorded 16 hours of roleplay each in under three weeks without a day off the road. GBUK's UK team logged around 2,000 minutes, more than any team in company history. It happens in the truck, the car park and the gaps between visits.

Yes, and at Rentokil Terminix they became the biggest backers. Branch managers who came up through operations used the platform hardest, because it gave them a way to coach conversations they could never hear. Every manager in the trial said they would back the investment.

Practice against an AI buyer built from your own scenarios, scored against your own frameworks. Rory plays the gatekeeper, the facilities manager, the homeowner who flinches at the price. The rep runs the conversation out loud in WhatsApp or the browser, gets a score per stage, and goes again.

No. Never. Reps practice with Rory before the visit and debrief with him after. The customer is never recorded. That is why SecondBody runs in pharma, medical devices and financial services, where recording the room is illegal and recording-based tools are locked out.

Your team, from your best reps' real moves, and it does not need a training department. At Parkingeye the scenarios, personas and scoring were built by a salesperson still carrying a target. At Rentokil Terminix the regional sales manager built the homeowner himself so it would push back the way theirs do.

Against the standard you set, stage by stage. Parkingeye chained its methodology into stages a rep has to pass in order. Score below the bar and the next stage stays locked. Reps re-run the same stage three or four times to clear it, which is the point.

More than a classroom could hold. Rentokil Terminix reps recorded 16 hours of roleplay each in under three weeks without a day off the road. GBUK's UK team logged around 2,000 minutes, more than any team in company history. It happens in the truck, the car park and the gaps between visits.

Yes, and at Rentokil Terminix they became the biggest backers. Branch managers who came up through operations used the platform hardest, because it gave them a way to coach conversations they could never hear. Every manager in the trial said they would back the investment.

Practice against an AI buyer built from your own scenarios, scored against your own frameworks. Rory plays the gatekeeper, the facilities manager, the homeowner who flinches at the price. The rep runs the conversation out loud in WhatsApp or the browser, gets a score per stage, and goes again.

No. Never. Reps practice with Rory before the visit and debrief with him after. The customer is never recorded. That is why SecondBody runs in pharma, medical devices and financial services, where recording the room is illegal and recording-based tools are locked out.

Your team, from your best reps' real moves, and it does not need a training department. At Parkingeye the scenarios, personas and scoring were built by a salesperson still carrying a target. At Rentokil Terminix the regional sales manager built the homeowner himself so it would push back the way theirs do.

Against the standard you set, stage by stage. Parkingeye chained its methodology into stages a rep has to pass in order. Score below the bar and the next stage stays locked. Reps re-run the same stage three or four times to clear it, which is the point.

More than a classroom could hold. Rentokil Terminix reps recorded 16 hours of roleplay each in under three weeks without a day off the road. GBUK's UK team logged around 2,000 minutes, more than any team in company history. It happens in the truck, the car park and the gaps between visits.

Yes, and at Rentokil Terminix they became the biggest backers. Branch managers who came up through operations used the platform hardest, because it gave them a way to coach conversations they could never hear. Every manager in the trial said they would back the investment.

Practice against an AI buyer built from your own scenarios, scored against your own frameworks. Rory plays the gatekeeper, the facilities manager, the homeowner who flinches at the price. The rep runs the conversation out loud in WhatsApp or the browser, gets a score per stage, and goes again.

No. Never. Reps practice with Rory before the visit and debrief with him after. The customer is never recorded. That is why SecondBody runs in pharma, medical devices and financial services, where recording the room is illegal and recording-based tools are locked out.

Your team, from your best reps' real moves, and it does not need a training department. At Parkingeye the scenarios, personas and scoring were built by a salesperson still carrying a target. At Rentokil Terminix the regional sales manager built the homeowner himself so it would push back the way theirs do.

Against the standard you set, stage by stage. Parkingeye chained its methodology into stages a rep has to pass in order. Score below the bar and the next stage stays locked. Reps re-run the same stage three or four times to clear it, which is the point.

More than a classroom could hold. Rentokil Terminix reps recorded 16 hours of roleplay each in under three weeks without a day off the road. GBUK's UK team logged around 2,000 minutes, more than any team in company history. It happens in the truck, the car park and the gaps between visits.

Yes, and at Rentokil Terminix they became the biggest backers. Branch managers who came up through operations used the platform hardest, because it gave them a way to coach conversations they could never hear. Every manager in the trial said they would back the investment.