Client dinner
A long table in Shoreditch
London
14 guests
Private dining room, Shoreditch
Date
City
London
Venue
Private dining room, Shoreditch
Guests
14
Type
Client dinner
Fourteen heads of sales, a vaulted room in Shoreditch and one long table. No deck, no pitch.
Arrivals
Drinks in the vault before anyone sat down.
Before dinner
Introductions that skipped the job titles.
The table
One long table, fourteen heads of sales.
The bit people repeat
Somebody described their worst ever QBR.
Late on
Coats on, still talking.
8 sales leaders. Field sales. One problem all of them had.
“You can’t record a conversation in a hospital corridor. That’s where the deal is won.”
Head of field sales, medtech
Faces from the night
The full album
135 photos
Customer outcomes
Numbers our customers keep quoting back to us.
Facilities Services
415
Total contracts Parkingeye closed in 2025, measured against a 380 target.
Read Story
"We needed reps to practice independently so managers could coach strategically instead of burning out. SecondBody made that possible at speed."
Andrew Froning
Director, Global Sales Development, Cyera.io
Medical Equipment Manufacturing
8–10 / 10
Cold-calling assessment scores among GBUK’s consistent users, vs. 6 for intermittent users.
Read Story
“I don’t want Rory to be agreeable. If somebody says something inherently wrong about a product, I want it to pick up on that. It needs to say you are wrong.”
Mike Brown
Head of Sales Development, GBUK
Entertainment Providers
4 in 5
Reps meeting Allwyn’s silver or gold coaching standard, up from 1 in 5 in a single quarter.
Read Story
"Disco calls are insanely good. The one I just had felt completely real. That's huge for our team practicing briefing meetings, spec calls and follow-ups."
Matthew Hodgson
Managing Consultant, BMS Performance