SecondBody for FMCG
For FMCG sales teams who fight for shelf space one store visit at a time.
An FMCG rep makes eight store visits a day. Long drives, short conversations, and nobody ever hears them. Rory turns those drives into practice: reps drill the counter conversation on WhatsApp before they walk in. Allwyn’s National Lottery field team runs its mornings on it.
100+ field sales teams have put in 605,370+ hours of practice on SecondBody.
Eight store visits a day. A conversation at every counter. And until now, nobody could coach any of them.
Your reps stand at counters convincing store owners to give your products space, stock and attention. The conversation lasts three minutes and decides the shelf. SecondBody turns real objections from the counter into drills, scored against your own coaching standard. At Allwyn, reps hitting that standard went from 1 in 5 to 4 in 5 in a quarter.
SecondBody & Horizon Retail
Added 18 Feb
Active
3
Invite pending
Owner
Elena Rostova
Internal participants
SecondBody & Acme Stores
Added 23 Feb
Active
1
Invite pending
Owner
Jack Willson
Internal participants
Food & Beverage
Reps drill the counter conversation on stock, siting and promotions before they walk into the store.
Personal Care & Home
Field teams practice new launches by voice on the drive, so the pitch lands the same way at every shelf.
Retail & Convenience
Reps rehearse the no-space objection against an AI store owner, scored against your own coaching standard.
Meet Rory
One coach for the morning brief, the drive and the counter.
Rory is SecondBody's AI coach, built on what you approve: your frameworks, your promotions, your store data. Reps build drills with him, practice the counter conversation by voice, and carry him in WhatsApp between store visits.
One coach built for the way FMCG sells.
Rory runs on your store data. So the coaching matches the territory.
Rory is built on what you approve: your frameworks, your promotions, your store data. Reps practice by voice on WhatsApp, in the mornings, between visits, in the car. Zero integrations to start. Connect your retail data and the coaching updates itself as the numbers do.
Build a drill for the no-space-on-the-counter objection
Rory found 18 results
The same pitch at ten thousand counters.
A promotion only works if every rep runs it the same way. Rory drills the field on the same story until it holds, so what a store owner hears does not depend on which rep made the visit.
The drive between stores is the training ground.
Drill the counter conversation before the visit: stock, siting, and the flat no you got last time
Practice new promotions before launch week, not during it
Prep by voice in the car, in WhatsApp, between visits
Know which reps can move a store before the numbers say so.
Every practice run is scored against your own coaching standard
Allwyn took reps hitting its standard from 1 in 5 to 4 in 5 in a quarter
New starters ramp 65% faster when the first weeks are practice, not tuition
Managers see the whole territory, not the last ride-along.
See who is engaging, where capability is thin, and which stores need a visit this week
Coach from scores and practice minutes, not memory
Weak spots show up as a list of names, not a hunch
“We're coaching 200 field reps on the road. Enablement at that scale takes real structure — that's what SecondBody gave us. And we see it in our numbers.”
Laura Prince
Retail Capability Manager, Allwyn
1 in 5 → 4 in 5
Reps meeting Allwyn's silver or gold coaching standard, in one quarter
Zero integrations to start. Sharper with your store data in.
Rory works on day one with nothing connected. Plug in your retail data and the coaching updates itself as the numbers do: which stores slipped, which reps need which drill. Unplug anything and nothing breaks.
Your reps are on their rounds right now. Rory could be too.
Book a demo and watch Rory run a real drill on WhatsApp. No setup, no integrations, no new app to roll out. If your team can text, they can start this week.
